Izindaba - Kungani amabhokisi ephepha lokwakha ethandwa emakethe?

Ngokuthuthuka okusheshayo kwemboni yokupakisha ukudla okunempilo, inhloso yayo ishintshile kusukela ekupakisheni nasekuthwaleni ukudla ekuqaleni, yaya ekukhuthazeni amasiko ahlukahlukene omkhiqizo manje, futhi amabhokisi okupakisha ukudla anikezwe inani elikhulu. Nakuba ukupakisha kwepulasitiki kwakuthandwa kakhulu, ngokuqaliswa okuqhubekayo kwenqubomgomo eqinile kakhulu yokuvinjelwa kwepulasitiki kanye nokuqina okuqhubekayo kokuqwashisa kwabantu ngokuvikelwa kwemvelo, ukupakisha ukudla kwephepha, okuholwa yiamabhokisi ephepha le-kraft, ithandwa ngabathengi.

1. Ukulula

Ibhokisi lokupakisha elenziwe ngephepha le-kraft licutshungulwe ubuchwepheshe besimanje, obunezakhiwo ezinhle kakhulu zokungangeni manzi futhi ezingangeni uwoyela, futhi bungaphatha izinhlobo eziningi zokudla njengokushisa okuphezulu kanye nokushisa okuphansi, okuwuketshezi kanye nokuqinile. Ngesikhathi esifanayo, ibhokisi lephepha le-kraft lilula kakhulu futhi kulula ukuliphatha. Lokhu kwenza ibhokisi lephepha le-kraft lingafaneleki nje kuphela embonini yokupakisha yokudla, kodwa futhi lifanele amaqembu ahlukahlukene.

2. Inobungani nemvelo

Ipulasitikiamabhokisi okupakisha alahlwayoKwakuyisinqumo sokuqala embonini yezokupheka, kodwa ukulimala kwepulasitiki emvelweni kwaziwa kahle, okwenza abantu banake ukuvikelwa kwemvelo. Ngesikhathi esifanayo, umbuso wamemezela futhi kancane kancane wasebenzisa umyalo oqinile kakhulu wokuvinjelwa kwepulasitiki ukuze kuncishiswe "ukungcola okumhlophe", okwenza amabhokisi ephepha le-kraft abe ngenye yezinketho ezidumile zokupakisha okunobungani nemvelo. Ngenkathi ehlinzeka ngokusebenza okuphezulu kanye nokulula, amabhokisi ephepha le-kraft ngeke angcolise imvelo, ngakho-ke kuyindlela evamile yokufaka kancane kancane amapulasitiki njengokupakisha ukudla kwephepha okuvame ukusetshenziswa.

3. Ukuphepha

Iibhokisi lephepha le-kraft izitsha zokudla, ngakho-ke ukuphepha kwayo kungenye yezimo ezibaluleke kakhulu. Ibhokisi lephepha le-kraft lenziwe ngezinto zokusetshenziswa zemvelo, linamathiselwe ngefilimu ye-PE engangeni manzi futhi engangeni uwoyela engenangozi emzimbeni womuntu, futhi ngeke ikhiphe izinto eziyingozi emzimbeni womuntu ngesikhathi sokuxhumana nokudla. Ngakho-ke, amabhokisi ephepha le-kraft awakwazi nje ukuqinisekisa ukuphepha kokudla, kodwa futhi nokuphepha kwabasebenzisi.

4. Okungenziwa ngezifiso

Amabhokisi e-Kraft angenziwa ngokwezifiso kakhulu. Kungakhathaliseki ukuthi umthamo, usayizi, ukwakheka kokubukeka noma ukufanisa imibala, amabhokisi ephepha le-kraft angahlangabezana cishe nazo zonke izidingo zokwenza ngokwezifiso zabasebenzisi. Ngesikhathi esifanayo, ubuso bebhokisi lephepha le-kraft bubushelelezi futhi buyisicaba, okuyinto elula kubathengisi ukuphrinta ama-logo ebhokisini ukuze bahlangabezane nezidingo zezinhloso nemicimbi ehlukene, futhi ekugcineni bafeze injongo yokukhushulwa komkhiqizo.

5. Ikhwalithi ephezulu

Ngokusekelwe kumabhokisi ephepha le-kraft enziwe ngokwezifiso, izinhlobo eziningi zokupheka zizosebenzisa amabhokisi ephepha le-kraft anombala ogqamile kakhulu ukuze zithuthukise izinga lomkhiqizo wazo. Izindlela ezifanayo zokupheka nezethulo, ezikhonzwa emabhokisini okupakisha anombala ogqamile ahlukene, zizobonisa umehluko osobala emazingeni. Ngakho-ke, izinhlobo eziningi zokupheka zizosebenzisa amabhokisi ephepha le-kraft ekhwalithi ephezulu aklanywe kahle ukuze kudalwe isimo sokuba abathengi bajabulele ukudla okuphezulu, ngaleyo ndlela bagqamise noma bathuthukise izinga lomkhiqizo.

iphepha le-kraft elingasetshenziswa kabusha

Njengenye yezinhlobo zokupakisha ezibalulekile embonini yokupakisha ukudla, amabhokisi ephepha le-kraft anikeze ukusebenza okugcwele ezinzuzweni zawo ezihlukile njengokuphepha nokuvikelwa kwemvelo, futhi kancane kancane afinyelela imigomo yawo yokukhushulwa. Ngakho-ke, ukukhetha umenzi webhokisi lephepha le-kraft onganikeza ikhwalithi engcono kakhulu sekungenye yamasu abalulekile okusebenza kwamabhizinisi okupheka.

Yiziphi izinzuzo kanye nokungalungi kwephepha lokubhaka?

Izinzuzo zephepha lokwakha:

1. Inobungani nemvelo. Ukusetshenziswa kwephepha le-kraft kuyinto yokupakisha engasetshenziswa kabusha. Njengamanje, inkinga yobungani nemvelo iya ngokuya iba nkulu. Amazwe emhlabeni wonke anokuqonda okujulile ngokuvikelwa kwemvelo. Umqondo "wepulasitiki enephepha" ubulokhu ukhona isikhathi eside, futhi iphepha le-kraft njengomkhiqizo onobungani nemvelo futhi osetshenziswa kabusha yilapho inani lawo likhona, futhi lizoqhubeka nokuthuthuka esikhathini esizayo esiseduze. Lesi yisici esibaluleke kakhulu sokupakisha iphepha le-kraft.

2. Izindleko eziphansi. Izindleko eziphelele zokusebenzisaiphepha lokupakishaiphansi kakhulu, okuhambisana nezidingo zamabhizinisi zokulawula izindleko, kanye nokuhambisana nomkhuba wentuthuko yesikhathi eside yemakethe.

3. Isitayela esilula. Isitayela sokupakisha sephepha le-kraft silula futhi sihle, futhi izici zalo zakudala nazo ziyathandwa ngabathengi. Isizathu sokuthi kungani imikhiqizo eminingi eyaziwayo isebenzisa iphepha le-kraft ekupakisheni kungenxa yezici zalo ezilula nezesikhathi esidlule.

4. Ibanga lokudla. Elinye iphepha le-kraft linesitifiketi sezinga lokudla futhi lingathintana ngqo nokudla, ngakho-ke linezinzuzo ezinkulu ekupakisheni ukudla, njengezinkomishi zephepha, izitsha zephepha, amabhokisi okudla kwasemini, njll. I-McDonald's ne-Starbucks zisebenzisa iphepha le-kraft ekupakisheni.

5. Izakhiwo zomzimba. Ayinabo ubuthi, ayinaphunga, ayingcolisi, inamandla aphezulu, ingena kahle emoyeni, iyamelana nokuguguleka, njll. Lezi zici zenza iphepha le-kraft lisetshenziswe kabanzi, futhi lingasetshenziswa yizo zonke izigaba zokuphila.

Okubi ngephepha le-kraft:

1. Ukumelana namanzi okungekuhle. Izakhiwo zomzimba zephepha le-kraft zizoncipha kakhulu endaweni enomswakama, futhi ukungazinzi kwamandla kuyisizathu esibalulekile. Ngakho-ke, iphepha le-kraft alifanele ukusetshenziswa kwezinye izindawo.

2. Umphumela wokuphrinta. Umphumela wokuphrinta wephepha le-kraft mubi kakhulu kunowekhadi elimhlophe, ngoba ubuso balo buqinile, ikakhulukazi uma libonisa imibala ekhanyayo, alinamandla kancane. Ngakho-ke, iphepha le-kraft ngokuvamile alikhethwanga ukupakisha elidinga imiphumela ephezulu yokuphrinta.

3. Umehluko wombala. Ukuguquguquka kwe-chromatic kwephepha le-kraft kuncike embonini, futhi amaqoqo ahlukene kanye nezikhathi zokukhiqiza ezahlukene nakho kuzokhiqiza ukuguquguquka kwe-chromatic. Ngakho-ke ukuzinza kombala kubi kancane.

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